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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A) Content Builder Approvals
B) Approval Workflow
C) Subscriber Preview

2. Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization thatare custom and not available within the perconfigured reports.
What should be created to achieve this?

A) A Dashboard
B) A Dimension
C) A collection

3. Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?

A) alias
B) linkname
C) conversion

4. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

A) Contact Event Entry Source
B) CloudPages Entry Source
C) API Event Entry Source

5. The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

A) Export the journey email analytics.
B) Review opens and clicksactivity summaries.
C) Define a goal for each journey.

Solutions: