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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?

A) Inventory Turnover
B) Gross Margin
C) Order Cycle Time
D) Fill Rate

2. Fair Share Analysis compares which of the following?

A) Actual performance against performance versus a year ago
B) An equal and fair distribution of sales in the marketplace
C) Actual performance against a theoretical "fair share" of market opportunity
D) An equal and fair share of the growth in the marketplace

3. Who benefits from a successful promotion?

A) Shopper
B) Retailer
C) Manufacturer
D) All of the above

4. Which of the following is a key component of the science of assortment planning?

A) Creative packaging design
B) Future trend speculation
C) Shelf space optimization
D) Consumer Decision Trees

5. What is the primary purpose of regression analysis?

A) To calculate the average of a dataset.
B) To determine the causation between two variables.
C) To understand the relationship between a dependent variable and one or more independent variables.
D) To classify data into predefined categories.

Solutions: