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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Architecture | 16% | - Long-term solution maintainability and scalability - Data and segmentation strategy design - Requirements gathering and analysis - Solution design and architecture planning |
| Topic 2: Account Configuration | 12% | - Sender authentication and deliverability management - Account hierarchy and business unit setup - User roles, permissions and security settings - Mobile Studio configuration and features |
| Topic 3: Messaging | 11% | - Message delivery and optimization - Cross-channel messaging strategy - Content personalization and dynamic content - Email, SMS and push message design |
| Topic 4: Automation | 20% | - Complex automation scenarios and best practices - Journey Builder design and implementation - Scheduling and monitoring automations - Automation Studio activities and workflows |
| Topic 5: Integration | 20% | - Extension products and integration solutions - Data model support for personalized messaging - Marketing Cloud Connect configuration and troubleshooting - Integration with Salesforce CRM and external systems |
| Topic 6: Data Modeling and Management | 21% | - Data extensions, attribute groups and relationships - Reporting, tracking and data views - Data import, export and transformation - Contact configuration and identity management |
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?
Correct Answer: A 🗳️
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Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit, they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?
Correct Answer: B 🗳️
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Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
Correct Answer: B,D 🗳️
Explanation: Only visible for PracticeDump members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They want to use the domain comms.nto.com.au to send emails to the Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
Correct Answer: A 🗳️
Explanation: Only visible for PracticeDump members. You can sign-up / login (it's free).
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
Correct Answer: C 🗳️
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