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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which visualization do you use to analyze progression against user-defined goal ranges?
Response:

A) Bullet graph
B) Area
C) Histogram
D) Line

2. What should be configured to ensure that only relevant data fields are visible in a shared report?
Response:

A) Custom Metric Builder
B) Data Field Curation
C) Data Privacy Rules
D) Field Permission Manager

3. Which project management action ensures organized report distribution across multiple teams?
Response:

A) Create Custom Data Exports
B) Enable Campaign Sync Mode
C) Use Real-Time Project Assignment
D) Use Folder-Based Project Organization

4. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:

A) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
B) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
C) Develop a campaign to drive traffic to the retail section based on high-support section visits.
D) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.

5. Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
Response:

A) Segment Overlap Tool
B) Campaign Execution Module
C) Profile-Based Filters
D) Custom Data Views

Solutions: