Updated Salesforce MKT-101 Dumps – Check Free MKT-101 Exam Dumps (2025)
Updated MKT-101 exam with Salesforce Real Exam Questions
NEW QUESTION # 81
TO would like to evaluate which email content customers click most frequently. The email
team wants to track click behavior for all linked hero image using the naming convention
"Hero CTA".
What are two method two ensure click behavior on these images is tracked with this
naming convention.
- A. Include "Hero_CTA" in the link tooltip field for each link
- B. Add ""Hero_CTA" to the traking alias field for each link
- C. Include "Hero_CTA" in the link filename for each hero Image
- D. Include an alias attribute in each anchor tag and populate it with "Hero_CTA"
Answer: C,D
NEW QUESTION # 82
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
- A. Use the Update Contact a:
- B. Ensure the Contact entry mode is No re-entry
- C. A Utilize exit criteria for the journey.
Answer: B
NEW QUESTION # 83
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Import from Salesforce Report in Automation Studio
- B. Event Data from the Entry Event in Journey Builder
- C. All Subscribers, since these are synchronized in real time
- D. Synchronized Data Extensions with a filter
Answer: A
NEW QUESTION # 84
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
- B. Scheduled Automation > File Transfer > Import > Series of Query Activities
- C. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- D. Triggered Automation> Import > Data Extension Extract > Marketing Journey
Answer: A
Explanation:
To import the data, segment the data, and execute the daily sends as soon as the file is generated by the data lake instance, Northern Trail Outfitters should use a triggered automation that contains an import activity, a series of query activities, and a series of sends. A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_user_initiated_email_interaction.htm&type=5
NEW QUESTION # 85
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least amount of steps?
- A. Filtered data extension
- B. Data Filter
- C. SQL Query
Answer: A
NEW QUESTION # 86
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- B. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- C. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
- D. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
Answer: C
NEW QUESTION # 87
A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.
In which two ways should the data extension and import be configured? Choose 2 answers
- A. Select the update type "Add Only"
- B. Select the update type "Add and Update"
- C. Ensure the data extension has a Primary Key
- D. Select the update type "Overwrite"
Answer: A,B
NEW QUESTION # 88
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
- A. A scheduled automation to import a file containing all of their subscribers.
- B. A scheduled automation to import a nightly file of updated or changed records.
- C. A file drop automation to execute an import every time a record is updated or added.
- D. A scheduled automation to occur every 15 minutes to ensure the data is current.
Answer: C
NEW QUESTION # 89
Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?
- A. Google Analytics Integration
- B. Report Snapshots
- C. Tracking Extracts
Answer: A
NEW QUESTION # 90
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
- A. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
- B. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
- C. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
- D. Create a list in each BU and add subscribers with a matching Region to the list.
Answer: B
Explanation:
To limit subscriber records by BU based on the 'Region' profile attribute, Northern Trail Outfitters should select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding profile attribute. This will allow users who are assigned to a BU to only view and send to subscribers who have the same region value as their BU. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5
NEW QUESTION # 91
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?
- A. Create this as a Journey Data Source via Journey Builder.
- B. Perform a daily bulk export to SFTP for import via Automation.
- C. Recreate this external web form inside Marketing Cloud.
- D. Push each new record into Marketing Cloud vis Platform Event API on form submit.
Answer: B
NEW QUESTION # 92
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
- A. Preference Lists
- B. Publication Lists
- C. Profile attributes
- D. Preference attributes
Answer: B
NEW QUESTION # 93
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
- A. Ant Migration Tool
- B. Change Sets
- C. Deployment Manager
- D. Configuration Manager
Answer: C
NEW QUESTION # 94
How are Publication Lists used?
- A. To allow subscribers to opt-down/out instead of unsubscribing from all
- B. To manage subscribers in guided and triggered email sends
- C. To built dynamic content rules by subscriber type
- D. To send communication to all subscribers, regardless of opt-in status
Answer: A
NEW QUESTION # 95
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- C. Create a file drop automation which includes an Import File Activity and triggered send.
- D. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
Answer: A
NEW QUESTION # 96
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?
- A. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
- B. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
- C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
- D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
Answer: A
NEW QUESTION # 97
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: D
NEW QUESTION # 98
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
- D. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
Answer: D
NEW QUESTION # 99
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?
- A. The associated Contact should be updated to be injected
- B. Orders should be set up to allow injection upon update in Connect Configuration
- C. Orders are not being updated from not meeting criteria to meeting criteria
- D. Synchronized Data Sources poll for changes every 15 minutes at the quickest
Answer: C
NEW QUESTION # 100
A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?
- A. Create a new, friendly From Name for the updated program.
- B. Purge inactive subscribers to avoid high bounce rates.
- C. Send to subscribers, asking for them to confirm opt-in.
Answer: B
NEW QUESTION # 101
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