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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity is required in the automation?

A) Data Extract Activity
B) SendLog Extract
C) SQL Query Activity
D) Report Definition Activity

2. Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder. What should a consultant recommend for segmentation?

A) Salesforce Campaign
B) Synchronized Data Extension
C) Salesforce Data Extension
D) Salesforce Report

3. Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send- outs from within MobileConnect using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A) A field of Locale type containing the country code
B) A field of Phone type containing the mobile number
C) A field of Locale type containing the locale code
D) A field of Text type containing the country code plus mobile number

4. Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user. What should be recommended?

A) Google Analytics 360
B) Advertising Studio
C) Einstein Engagement Scoring
D) Mobile Studio

5. A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A) Enable the package for all business units in the Marketing Cloud account.
B) Instruct the web team to store the client ID and secret in the client-side code.
C) Ensure the package scope includes Read and Write permissions for data extensions.
D) Create a separate installed package for each individual web form.

Solutions: