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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?

A) use query activity to query _ click and use contact data in journey.
B) use Journey data and not contact data
C) use journey with email activities and enagagement split activity
D) use contact designer

2. To what types of objects can you do a quick send in distributed marketing, Select multiple

A) Person account, (opportunities, Quick send message records)
B) Contact.
C) Lead

3. What are three out of-the-box product capabilities of Interaction Studio?

A) Machine learning and Al functionality
B) Behavioral tracking of each visitor or customer with business context
C) Managing Direct mail campaigns
D) E-commerce point of sale features
E) A single customer profile that unifies data of each individual

4. Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A) EMI analyzes both batch and journey builder sends
B) EMI pre-determines the percentage of subscribers that will unsubscribe
C) EMI detects how quickly the message was read
D) EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
E) EMI detects anomalies and unexpectedly low or high values andgenerates insights

5. Select features Einstein content selection, Select 2

A) Content selection based on business rules
B) Uses open time email content

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