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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Which two concepts are types of Journeys?
Choose 2 answers

A) Single-send
B) Triggered
C) Promotional
D) Multi-step

2. What is true about SMS keywords other than HELP and STOP?

A) keywords in parent business unit are automatically available to all child business units
B) keywords in child business unit can be shared between other child business units
C) keywords in parent business unit can be shared to any child business units
D) keywords in parent or child business unit are available only in that business unit

3. What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A) EEFuses only commercial send data.Transactional sends are not considered in modeling.
B) EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
C) Salesforce trains eachcustomer's model using only thatcustomer's data.
D) EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
E) EEF analyzes 360 days of historical data to determine the right frequency of communication.

4. How often are Einstein Engagement Scores updated?

A) Every day
B) Every day for email, every week for mobile.
C) Every day for mobile, every week for email.
D) Every hour

5. What are three out of-the-box product capabilities of Interaction Studio?

A) Machine learning and Al functionality
B) Behavioral tracking of each visitor or customer with business context
C) Managing Direct mail campaigns
D) E-commerce point of sale features
E) A single customer profile that unifies data of each individual

Solutions: