600-101 Study Guide: Latest [Jul 22, 2023] Realistic Verified 600-101 Dumps
600-101 Questions & Practice Test are Available On-Demand
Facebook 600-101 certification exam is an excellent certification program for individuals who want to prove their expertise in managing Facebook communities. Facebook Certified Community Manager certification program is highly recognized in the industry and is ideal for community managers, social media managers, and digital marketers. It is an excellent way to enhance your career and showcase your skills and knowledge in managing Facebook communities.
NEW QUESTION # 26
There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?
- A. Create content encouraging offline gatherings, with graphics of local landmarks.
- B. Host an online meeting room for members that remains open 24/7.
- C. Publish a post asking members to provide their address in the comments.
- D. Organize a week-long online summit to focus on helping overcome isolation.
Answer: A
NEW QUESTION # 27
A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)
- A. Send a message to each of the community members requesting their opinions of the proposed closure
- B. Invite the community to submit their success stories so they can be shared with the national committee
- C. Monitor sentiment across digital channels within the organization's area of focus
- D. Initiate a petition against the proposed closure and ask community members to circulate it widely
Answer: B,C
NEW QUESTION # 28
A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)
- A. Adjust the rules to allow political content and generate more group engagement
- B. Approve the post with a warning to the celebrity
- C. Approve the post and close commenting to prevent political discussion
- D. Decline the post with feedback to educate the celebrity on the group policy
- E. Treat the celebrity according to the policy of the group
Answer: D,E
NEW QUESTION # 29
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
- A. Remove the member from the group and delete all comments and posts from the last 30 days.
- B. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
- C. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
- D. Share the rules and guidelines as a comment on their post and monitor for future violations.
Answer: D
NEW QUESTION # 30
A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
- A. Host a Q&A on Instagram Stories where members can submit questions to influencers
- B. Share exclusive access to the influencers Page and content for members
- C. Host live video Q&A sessions in the group where the influencers host the session
- D. Post content customized by the influencers into the group and boost the posts
Answer: C
NEW QUESTION # 31
In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)
- A. Direct members to report repetitive questions using the Report to Admin tool
- B. Create a frequently asked questions learning unit
- C. Ask members to tag an admin every time someone asks a repetitive question
- D. Add useful posts to a topic tag dedicated to frequently asked questions
- E. Pin a post as an announcement in the group
Answer: B,D,E
NEW QUESTION # 32
A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?
- A. Post a welcome post including a link to the guidelines.
- B. Approve the post but tag the member on the guidelines.
- C. Post a reminder of the guidelines to the whole group.
- D. Decline the post and provide the member with feedback.
Answer: D
NEW QUESTION # 33
A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?
- A. Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
- B. Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
- C. Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
- D. Research all existing podcasts in the industry and find content that has not been produced previously
Answer: C
NEW QUESTION # 34
A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?
- A. Repost the question as an announcement
- B. Message some relevant members to ask them to comment
- C. Recommend external resources about the topic
- D. Post a comment tagging other members who can help
Answer: D
NEW QUESTION # 35
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
- A. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
- B. Create a joint moderation account with the name of the group
- C. Make the team's Facebook Page an admin of the group
- D. Enter a list of potentially offending keywords into the moderation tool
Answer: C
NEW QUESTION # 36
An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
- A. Define partnership criteria with key food and beverage influencers
- B. Review existing channel performance and replicate strategy
- C. Decide on the target audience and which platforms to use to reach them
- D. Determine launch goals and milestones to achieve
Answer: C,D
NEW QUESTION # 37
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
- A. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
- B. Claim a membership fee for current members of the Facebook group
- C. Prepare materials for influencers that highlight recent community impact
- D. Create a Facebook Page and organize events using the paid events functionality
Answer: A,D
NEW QUESTION # 38
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?
- A. How much the trainer enjoys using each platform
- B. How much engagement each platform gets
- C. How many current clients found the trainer on each platform
- D. How much time the trainer spends on each platform
Answer: C
NEW QUESTION # 39
A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?
- A. Change content strategy to target male followers during launch
- B. Create targeted posts and ensure the content and tone are inclusive
- C. Tag influencers to share the content and campaign hashtag
- D. Create a social media account for the new product
Answer: B
NEW QUESTION # 40
Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?
- A. The picture post is the most successful if reach is more important than engagement
- B. The video post should be promoted with ads if the primary goal is engagement
- C. The link post should be promoted with ads if the primary goal is reach
- D. The link and video post garnered more awareness than the picture post
Answer: A
NEW QUESTION # 41
A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
- A. Reach Website traffic Audience growth
- B. Reach Sentiment Website traffic
- C. Website traffic Sentiment Audience growth
- D. Reach Audience growth Sentiment
Answer: B
NEW QUESTION # 42
A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?
- A. Create a post announcing the release of the latest formula milk
- B. Develop content that encourages sharing photos and stories.
- C. Create a poll for feedback on the milk formula.
- D. Ask members to share their favorite post from the group on their profiles.
Answer: B
NEW QUESTION # 43
The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)
- A. Discuss shared values and how they want the community to feel
- B. Set the community objectives
- C. Determine the community mission
- D. Invite all of their friends into the community
- E. Create the community and define plans once it's established
Answer: A,B,C
NEW QUESTION # 44
A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?
- A. Respond to the complaint with a link to Facebook Community Standards
- B. Ignore the request on the basis that the membership criteria are well displayed
- C. Ask the community to vote on allowing others in the group
- D. Allow the 11-year-old as a member of the group so that they do not report the group
Answer: A
NEW QUESTION # 45
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
- A. Increase community moderation on all platforms
- B. Increase paid spend targeting young audiences on all platforms
- C. Increase influencer content across all platforms
- D. Increase video content across all platforms
Answer: C
NEW QUESTION # 46
An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
- A. Delete the post and use the Give Feedback feature.
- B. Reply to the post and explain that this behavior is not allowed.
- C. Repost the group guidelines regarding self-promotion.
- D. Remove the member who created the post from the group.
Answer: A,C
NEW QUESTION # 47
A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)
- A. Implement a fee for members who post more than once per week
- B. Position the influencer as a thought leader and charge speaking fees
- C. Organize affordable community meetups to attend a live show of the influencer
- D. Set up a Page button to increase online sales on the influencer's website
- E. Comment publicly on sponsor accounts to propose a partnership
Answer: B,C,D
NEW QUESTION # 48
The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)
- A. Survey community members
- B. Analyze drop-off for video content
- C. Interview alumni
- D. Study engagement trends on the school's Facebook Page
Answer: A,C
NEW QUESTION # 49
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Facebook 600-101 exam and certification provide a comprehensive and respected way for individuals to demonstrate their expertise in managing and growing online communities on Facebook. With the growing importance of social media in today's digital world, this certification can help individuals establish themselves as experts in the field and open up new career opportunities.
Candidates should take their time to prepare and review the study materials and modules available for the Facebook 600-101 exam since Facebook regularly updates its algorithms and policies in response to customer and user behavior. As such, certification holders need to keep up with the latest industry advancements to offer the best solutions to their employers and clients with innovative minds.
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