[Dec 28, 2023] 100% Latest Most updated Marketing-Cloud-Account-Engagement-Consultant Questions and Answers
Try with 100% Real Exam Questions and Answers
NEW QUESTION # 137
What is true about grading? [Choose two answers]
- A. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
- B. You cannot change the default profile criteria
- C. A prospect can be associated to multiple profiles.
- D. All prospects start with a grade of D.
Answer: A,D
NEW QUESTION # 138
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on opportunities
- B. Marketing data sharing rules on prospects
- C. Marketing data sharing rules on accounts
- D. Marketing data sharing rules on contact roles
Answer: A
NEW QUESTION # 139
What is true about custom redirects? [Choose two answers]
- A. Custom redirects are great for linking to files or pages you do not host.
- B. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
- C. When a visitor converts to a prospect completion actions on a custom redirect will trigger
- D. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
Answer: A,D
NEW QUESTION # 140
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
- A. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
- B. Configure the Salesforce custom object to relate to th< account, lead, or contact
- C. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
- D. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
Answer: B
NEW QUESTION # 141
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
- A. Segment cold prospects with a low score to reengage for initial email sends.
- B. Segment prospects with free email service providers for initial email sends.
- C. Segment the best and most active contacts for initial email sends.
- D. Segment internal employees with high scores for initial email sends.
Answer: D
NEW QUESTION # 142
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Automation rule
- B. Completion action
- C. Segmentation rule
- D. Dynamic list
Answer: A
NEW QUESTION # 143
LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?
- A. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List - B. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list - C. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List - D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
Answer: C
NEW QUESTION # 144
Choose required fields while creating a Prospect
- A. Assign To
- B. Email
- C. CD Campaign
- D. Grade
- E. Profile
- F. Company
- G. Score
Answer: B,C,E,G
NEW QUESTION # 145
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?
- A. Click Through rate
- B. Email Complain Rate
- C. HTML Open Rate
- D. Spam complaints.
Answer: A
NEW QUESTION # 146
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
- A. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
- B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
- C. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
- D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
Answer: D
NEW QUESTION # 147
"What record page layouts can the Send Engage Email button be added to?
- A. Opportunity
- B. Case
- C. Contract
- D. User
Answer: A
NEW QUESTION # 148
What would an Administrator set up to have a document automatically download after a successful form completion?
- A. Include a link to the content in the Thank You Content of the form.
- B. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
- C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
- D. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
Answer: D
NEW QUESTION # 149
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User
- A. True
- B. False
Answer: A
NEW QUESTION # 150
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create an automation rule to assign to a lead queue when the qualification criteria is met.
- B. Create an automation rule to assign to a group when the qualification criteria is met.
- C. Create a completion action to assign to a group when the prospect reaches a score of 100.
- D. Create a completion action to assign to a lead queue when a high-value form is submitted.
Answer: B
NEW QUESTION # 151
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?
- A. Marketing Cloud Account Engagement Automation Rule
- B. Marketing Cloud Account Engagement Static List
- C. Marketing Cloud Account Engagement Marketing Campaign
- D. Salesforce Queue
- E. Marketing Cloud Account Engagement Engagement Program
Answer: B,C,E
NEW QUESTION # 152
What is true about Dynamic Content? [Choose three answers]
- A. You can add up to 25 variations of content
- B. You can add dynamic content to web pages
- C. You can base variations on Scoring Categories
- D. You can use dynamic content in subject lines
Answer: A,B,D
NEW QUESTION # 153
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?
- A. Prospects at the bottom of the funnel - actively deciding between vendors.
- B. Prospects who have transitioned out of the funnel - with a recently closed deal.
- C. Prospects at the top of the funnel - newly sourced from a tradeshow.
- D. Prospects at the middle of the funnel - interacting with blog content only.
Answer: C
NEW QUESTION # 154
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
- A. Completion action
- B. Segmentation rule
- C. Dynamic list
- D. Automation rule
Answer: C
NEW QUESTION # 155
How many Engagement Programs can run at one time
- A. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
- B. Always 100
- C. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
- D. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
Answer: A
NEW QUESTION # 156
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
- A. Email Preference Center and Static Public List
- B. Salesforce Engage and CRM Visible List
- C. Static Public List and Automation Rule
- D. Email Preference Center and Dynamic Public List
Answer: A
NEW QUESTION # 157
......
New Salesforce Marketing-Cloud-Account-Engagement-Consultant Dumps & Questions: https://testking.practicedump.com/Marketing-Cloud-Account-Engagement-Consultant-exam-questions.html