Updated Oct-2022 Official licence for AD0-E406 Certified by AD0-E406 Dumps PDF
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Adobe AD0-E406 Exam Syllabus Topics:
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NEW QUESTION 38
Which statement is true for all Experience Targeting activities?
- A. All activities are built using the Visual Experience Composer.
- B. Targeting rules are evaluated in top-to-bottom order.
- C. Experience targeting affects a single page of a visitor experience.
Answer: C
NEW QUESTION 39
A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location I.
location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity.
What can the client do to resolve this issue?
- A. Edit the activity, and rename each location in the Goals and Settings step.
- B. Edit the activity, and rename each location in the Experiences step.
- C. Rename each location in the MVT activity report.
Answer: C
NEW QUESTION 40
What is one characteristic of strong success metrics?
- A. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
- B. They must be relevant to many use cases across the optimization program.
- C. They must take into account the specific business objectives of each test.
Answer: A
NEW QUESTION 41
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A. Activity Entry
- B. Activity Conversion
- C. It depends on the metrics
Answer: C
NEW QUESTION 42
The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.
What is a likely cause of this problem?
- A. When configuring the activity, the team selected the do not record data' setting.
- B. The user does not have Editor access and therefore cannot view reports.
- C. The incorrect environment (host group) is selected by default.
Answer: A
NEW QUESTION 43
A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?
- A. Increase the minimum detectable lift
- B. Increase the confidence level.
- C. Increase the number of Offers.
Answer: A
NEW QUESTION 44
An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.
Which KPI can be determined if there is a negative impact from the pop-up?
- A. Bounce rate
- B. Exit rate
- C. Clicks on the pop-up
Answer: B
NEW QUESTION 45
In which two channels must Target Form-Based Experience Composer be used? (Choose two.)
- A. Post login pages
- B. Kiosks
- C. Emails
- D. Single-page application
Answer: C,D
NEW QUESTION 46
Match the strategic question to the relevant component within a Recommendations activity.
Answer:
Explanation:
NEW QUESTION 47
To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test durations for upcoming activities. One selected activity includes the following information:
* A/B Test
* Two experiences
Estimated daily traffic (visitors): 5.000
* Level of significance to constitute a win: 99%
* Minimum detectable lift: 3%
The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which two methods should be used to accomplish this task? (Choose two.)
- A. Change the level of significance required to constitute a win to 95%.
- B. Adjust the audience to include 3.500 visitors per day.
- C. Change the minimum detectable lift to 5%.
- D. Change the number of experiences to 3.
Answer: A,D
NEW QUESTION 48
The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.
How should this task be done in the Visual Experience Composer?
- A. Copy and paste the code snippets into the CSS Editor.
- B. Ask the development team to add the code to the CSS of the site.
- C. Copy the values from the code snippets and paste them into the layout panel.
Answer: C
NEW QUESTION 49
A client is viewing an offer level report for an Automated Personalization activity. What does the clock icon indicate before the name of each offer?
- A. The personalization algorithm model is still building.
- B. The personalization algorithm model requires 24 more hours to complete.
- C. The personalization algorithm model has timed out.
Answer: A
NEW QUESTION 50
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
- A. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
- B. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
- C. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
Answer: B
NEW QUESTION 51
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?
- A. Bounce Rate
- B. Time Spent Per Visit
- C. Pages Pet Visit
Answer: A
NEW QUESTION 52
Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics and Adobe Target as the Reporting Source for an Activity?
- A. Target is the recommended option, since the reporting data is available within 4 minutes.
- B. Analytics is the recommended option, because it achieves one single source of data.
- C. The recommended option depends on the specific reporting requirements.
Answer: B
NEW QUESTION 53
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
- A. Run D then C
- B. Run B
- C. Run D then A.
Answer: A
NEW QUESTION 54
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?
- A. The Form-based Experience Composer
- B. The SPA Visual Experience Composer
- C. The visual Experience Composer
Answer: A
NEW QUESTION 55
Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?
- A. Do nothing. Auto-allocate will do this.
- B. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
- C. Deactivate the activity and create a new one with only A. B, D experiences.
Answer: C
NEW QUESTION 56
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
- A. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
- B. Be less specific with the change: do not list the decrease in the exact number of form fields.
- C. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
Answer: C
NEW QUESTION 57
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