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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Only data on users that are seen on a go-forward basis is sent.
B) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
C) Uses a transparent 1x1 image pixel
D) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
E) Audience data on past users is sent.

2. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Recommend leveraging Broad match where possible.
B) Set up logic if user qualifies for multiple audience segments.
C) Suppress 1st party converters to ensure that you are only reaching prospects.
D) Ensure client is enabled on Match Multiplier.
E) Place BlueKai JSON tag in header of page before page content loads.

3. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Image pixel
B) Mobile direct ingest
C) User data API
D) Asynchronous javascript tag

4. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Unsampled reports can be recorded as snapshots, and sampled reports cannot.
B) Sampled reports can be run on smaller audience sizes than unsampled reports.
C) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
D) Unsampled reports can be emailed automatically to users, and sampled reports cannot.

5. What must be created in order to feed user activity into classification categories?

A) a Master Rule Sheet
B) Classification Rules
C) a Data Map
D) Taxonomy Templates

Solutions: