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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. The product concept description should include which three elements?

A) Customer needs, enviromental factos, customer use reports
B) Core benefits, tangible attributes and augmented features
C) Qualitative descrption, quantitative parameters nad technical deliverables
D) Competitive benchmark, concept description, qualitative measures

2. You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?

A) 600.000 units
B) 700.000 units
C) 900.000 units
D) 800.000 units

3. In which of the following scenarios is it most important to use net present value rather than payback period for financial analysis of a new product's potential?

A) A high level of capital expenditure is required, the product has long potential life cycle, and interest rates are high
B) Potential profitability is high, the product has a short life cycle and interest rates are high
C) A low level od capital expenditure is required, the product has long potential life cyckle and interest rates are hign
D) Potential profitability is high, the product has a log life cycle and interest are low

4. Which of the following strategies is most likely to have a strong emphasis on technology?

A) Architectural
B) Both B and C
C) Radical
D) Routine

5. In a test market, a representative piece of the total market is chosen for a dress rehearsal of the product and its marketing plan.

A) True
B) False

Solutions: