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GCCC Strategic Communication Management Professional Sample Questions:

1. What is the difference between a communication strategy and a communication plan?

A) It does not matter which term is used as long as the document considers both internal and external communication.
B) They are the same, and the terms are interchangeable.
C) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
D) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.

2. You are the brand manager of a deodorant and you are working with your advertising agency on your media scheduling plan. The strategy that you choose for your product's media scheduling is:

A) Pulsing
B) Randomization
C) Continuity
D) Flighting

3. What is the MOST effective method of reputation risk management?

A) Scenario planning
B) Establishing partnerships
C) Honesty and candor
D) Communication transparency

4. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Overall cost of the tool and participant feedback on its functionality
B) Number of departments represented and cost per active participant
C) The number of comments, videos, and photos posted
D) Frequency of use and quality and volume of content shared between participants

5. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
B) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.
C) Evaluate the latest tools and technologies available to support internal communication.
D) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

Solutions: